Naireeta Services (Bhungroo)
Naireeta's Bhungroo is an innovative water management solution for farmers facing both drought and flooding situations
Business summary: Bhungroo Innovative Water Augmentation cum Management technology is a farmer’s best bet as it saves farmers’ standing crop in flash floods while ensuring him/her water for cropping in the dry season & thus guaranteeing food security. Naireeta Services is a social enterprise that promotes and provides Bhungroo Turnkey services for economic and social development of farmers especially those who are poor and disadvantaged.
Management: Core team of 6 members with combined domain experience of 90+years. Globally acclaimed development professionals with prestigious recognitions viz, Fulbright, Ashoka Globalizer, Rockefeller, LEAD, Water star, Eco-Heroes, Ambassador for Peace, US department of State Scholar and US Government Global fellows.
Trupti Jain, CEO, BE (Environment), PG (Sustainable Development) Commonwealth, 22 years experience
Biplab Paul, CTO, PG (Economics) Jadavpur University, 22 years domain experience
Raj Kumar Jani, BD, MBA, 20 years + development sector experience
Shrey Goyel: IIT-having 8 years eperience in development sector, Founder of Sustainable Growth Initiative
Ravi Kalantri- Systems, BE, MS, 20 years + experience in Fortune 500 companies
Mizan Rehman: Country Representative, Bangladesh, 27+ years experience of development sector in Bangladesh
Customer problems/needs: Farmers with small land holdings are often deprived of adequate and timely irrigation in lean season whereas in monsoon they lose their staple food crops either due to excessive rains or delayed rains.
Product/services offering: Bhungroo filters, injects and stores excess farm water or storm water underground for usage in lean periods. It ensures adequate water for irrigation and other purposes with zero water footprint i.e. in terms of storage and usage of stored rainwater. Using a surface space of only one square meter, each Bhungroo can augment/conserve nearly one to four million litres of water each year within its subsurface zone. 17 technical designs of Bhungroo are now available for serving diverse communities within various agro climatic zones
Target market & customers: In India alone, more than 6.72 million ha of land is affected by salinity and seasonal water logging and nearly 5 million small and marginal farmers have to bear its consequence. Globally, nearly 260 million farming families are adversely affected by excessive water on their land for duration of more than 15 days in the form of water logging. They are also deprived of irrigation water in lean periods (FAO 2011). Bhungroo is capable of increasing India's agri-income in excess of $ 1.5 billion annually and that of the world by a staggering $ 208 billion every year! Not only that, it may help tremendously in achieving the Sustainable Development Goal of ‘Food for all’. Currently Naireeta Services has successfully erected 241 Bhungroos across 6 states in India, and assisted 2000+ farmers in the process. With its partnering agencies, Naireeta Services is enabling women climate leaders to replicate Bhungroo technology within Gujarat which has produced more than 2000 units so far and benefitted community of more than 60000 farming households in Gujarat alone.
Business model and go-to-market strategy: Customers/farmers/franchisees pay a one-time transaction sale – this includes costs for a tailor-made Bhungroo design, location specifics & confirmation, erection and post erection maintenance for two years. There will be recurring revenue from training, monitoring services, troubleshooting, agri services, knowledge building, etc. Go-to-market strategy is to serve end users through our primary customers viz. government, contract farming groups, CSR organizations, farmer producer organizations, MFIs and NGOs. Of late, Bhungroo is also approved by NRLM scheme of Govt of India. Further It is shortlisted among the few technologies for south-south cooperation among Low income countries., which will provide a direct boost to Bhungroo’s demand in India and overseas
Competitors & competitive advantage: There is no direct or indirect competition in water augmentation & management for saving standing crops during monsoon. Very few farmers have supply of irrigation water in lean period from government sources and private water sellers. Even so, the private suppliers charge abnormally high rates for supplying irrigation water and in many cases, they compel small holders to sell their land against the non-payment of irrigation charges. Government managed canals & other water sources are inadequate and non-performing most of the time. Bhungroo also ensures a locally acceptable irrigation rate, ownership of the land assets and water distribution controlled and processed mainly by women farmers; offering it competitive advantage against all other irrigation water augmenting services.
Impact, awards: The whole system dwells upon locally available resources, skills, and most importantly, locally manageable maintenance processes. Besides meeting a critical need of the farmers the process also creates strong synergy opportunities in drinking water, sanitation and crop value addition segment. Bhungroo’s unique innovation won the prestigious Climate Change Mitigation Award from UNFCCC in 2014 for its gender-centric positive impact on soil health, drought control as well as desertification curtailing. Bhungroo also got awarded., supported with World Bank IDM), Department of Science & Technology (Govt. of India), India Innovation Growth Program, Lockheed Martin Innovation Award, Asian Development Bank JFPR, Millennium Alliance Global, World Water Forum, UKAID, Government of UP, Government of Gujarat, Government of Bihar, FICCI, Deshpande Foundation and private farmers. Naireeta also has Africa partnerships with global donors.