Naireeta Services is a social enterprise, headed by Ashoka and Fulbright Scholars from India. It is working for eradicating of poverty in both urban and rural contexts. Its poverty eradication process dwells upon primary principle of upliftement of underprivileged members of both urban and rural societies with the support of globally acclaimed knowledge/technology.
Naireeta’s work in rural segment can be understood from various facets of its water technology usage e.g. disaster preparedness, food security, income generation and lastly for bottom of pyramids' (especially poor small landholding women farmers) knowledge based development. It is unique in the sense that Naireeta is successful to create an appropriate interfacing between one good technology and poorest poor women members of the society. In that interfacing, it is the knowledge based service delivery- which is consistently pursued. In other words it was followed the path of knowledge-inclusiveness. Along with unique technology and its unique positioning among bottom of Pyramids, the process of convincing unlettered women to understand and learn this technology (comprising of geology, soil science, geo hydrology and mechanical engineering) was a herculean task to achieve.
Naireeta services believe to emancipate 20 million poor woman farmers from abject poverty and food insecurity by concerted promotion of Bhungroo along with commune agriculture process under women leaderships in drainage affected areas across the globe.
In scaling up of this whole process, Naireeta services have made an informed choice of keeping the knowledge within public domain. This decision is based on a consequentialist moral tenet of creating a society that epitomizes equality, freedom and opportunities. It is near to Mahatma Gandhi’s vision of bringing Gram Swaraj.